The New Frontier of Video on Demand: Expert Insights on Curation
Introduction: Why Curation Matters More Than Ever in VODThis article is based on the latest industry practices and data, last updated in April 2026. In my 10 years working with video on demand platforms, I've watched the industry shift from a content arms race—where the goal was simply to acquire the most titles—to a battle for attention. The sheer volume of available video content has exploded; according to a 2025 report from the Streaming Video Alliance, the average VOD library now exceeds 50,000 titles. Yet user engagement metrics have plateaued. Why? Because discovery is broken. I've seen platforms with incredible libraries suffer churn rates above 40% simply because users couldn't find what they wanted. Curation is the missing link. It's not just about recommending popular content; it's about creating a meaningful, personalized journey that keeps viewers coming back. In my practice, I've found that a well-curated experience can boost watch